Ask: To map out the future of Etsy in 5 years.
Solve: With the continuation of the share economy and its growing popularity, we wanted to create a physical space for Etsy. This would empower ‘makers’ to teach classes in the Etsy makers space and earn extra income. It would also be a place where ‘buyers’ could take classes and could potentially be a fertile place for creative collaboration to spark.
Takeaway: We would want Etsy to reflect and support the artists in the communites where there is a brick and mortar. Each store would showcase local talent and the space would be inclusive and accessible for everyone to use.
Something Cool: Handcrafted is from the heart, and that is something that has never gone out fo style.
Methods Used:
Scenario Planning
Qualitative + Quantitative Data
Mintel
SWOT Analysis
Business Model Canvas
4 C’s
Team: Cara (ST), Rachael (ST), Joe (CBM)