Ask: Create a 30 second ad spot for Purell
Concept: Choices. People makes choices everyday. Sometimes those choices can be beneficial and other times they can cost you dearly.
Takeaway: Purell is the best choice you can make everyday
Something Cool: After filming was finished, we all sat around the Carvel ice cream cake with forks in hand and ate to our hearts desire. We all agree this was a good *choice.*
Final Cut Pro X
Primary + Secondary Research
Team: Emily (ST), Suarez (ST)