Brand Strategist
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Purell

Ask: Create a 30 second ad spot for Purell

Concept: Choices. People makes choices everyday. Sometimes those choices can be beneficial and other times they can cost you dearly.

Takeaway: Purell is the best choice you can make everyday

Something Cool: After filming was finished, we all sat around the Carvel ice cream cake with forks in hand and ate to our hearts desire. We all agree this was a good *choice.*

Methods Used:

Final Cut Pro X

Concepting

DSLR Camera

Art Direction

Directing

Primary + Secondary Research

Team: Emily (ST), Suarez (ST)

Purell Commercial Final